Big Brother is Watching: Privacy and POL Analytics
The new technology has many uses, but it raises privacy questions. For example, “pattern of life” analytics (POL) POL, collects and analyses computerized data to understand a consumer’s behavior, buying patterns, interests, and possible future behavior. The technique can but does not necessarily involve artificial intelligence (AI) and machine learning. This method, placed in the context of the Internet of Things (IoT), have far-reaching implications for both governments and businesses. With the recent estimates of IoT financial impact being in the trillions of dollars, Big Data is getting exponentially bigger and data analytics is becoming increasingly important, complex and intimate. Suddenly, everything is personal – and nothing is private.