How to Implement Customer Centric Audit, Design and Leadership Culture In Your Company

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Companies lost half of their customers over a five-year period and that only 3 percent proved to be customer-centric organizations, according to Floren Robinson and Justin M. Brown of Accenture. This article shows CEOS and other company executives how to introduce customer-centric thinking into the organization, in order to exponentially increase customer loyalty and sales.

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Customer Centricity and Design Thinking