The Four Global Forces Breaking All the Trends


The article is an excerpt from the book “No Ordinary Disruption” which looks at the changes that are changing the world – lifestyle, business, attitudes, behaviors and even our life span – in order to help leaders and CEOs adjust their strategies and policies to the new reality. “[These trends] can play havoc with forecasts and pro forma plans that were made simply by extrapolating recent experience into the near and distant future. Many of the assumptions, tendencies, and habits that had long proved so reliable have suddenly lost much of their resonance.”

Emerging Market Trends, General