You Get What You Give: The Customer-Centric Business Model


In today’s age of personalization, “putting customers before the strategy” has taken on a whole new meaning. Brands everywhere are doubling down on the way they set up and market to customer life cycles, and many marketers are thinking backwards starting with the customer before creating new experiences and initiatives.

The push for putting customers at the head of a marketing strategy is a good start, but what does it really mean for a brand to have a customer focus? How is setting up a customer-focused marketing strategy different from traditional customer-centric marketing?

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Customer Centricity and Design Thinking