The growing Indonesian Middle Class and how it’s affecting the economy
Indonesia’s growth and transformation into an economic powerhouse has been fast and impressive. But the Indonesian experience is not without its own set of lessons. The Indonesian middle class has grown but it has managed not to shed off its strong ties to its culture. To fully take advantage of this market, people will need to make strategies that are self-aware in how it deals with regional trends and being able to create the right product mix.