4 Innovation Strategies From Big Companies That Act Like Startups

By Soren Kaplan

Established companies have a reputation for being way too bureaucratic to be innovative. But taking a page from startup culture, some have figured out how to become agile and fast-moving despite their size, Soren Kaplan writes.Established companies have a reputation for being way too bureaucratic to be innovative. But taking a page from startup culture, some have figured out how to become agile and fast-moving despite their size.

Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to innovation. It’s easy to focus on the failures: Blockbuster, Borders, Blackberry, and Kodak.

It’s also easy to become enamored by the latest fast-acting upstarts like UndripTout, and Glyder. For many, “innovation” has become synonymous with small, agile, and social.

Read More | Fast Co. Design

Disruptive Innovation, Innovation Development